Which of the Following Is a Way in Which the Researcher

question 12

Multiple Choice

Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?

• A) selection of a new product or advertising agency,development of a pricing policy,marketing segmentation,or other marketing actions
• B) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management)information system (MIS)and decision support system (DSS)
• C) further research projects
• D) all of the above

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Definitions:

Break-even Analysis

A financial calculation that determines when a project, product, or business will be able to cover its costs and start generating profit.

Utility

In economics and business, the total satisfaction or benefit derived from consuming a good or service.

Bottom Line

The final line in the accounts of a company or organization, showing the net profit or loss after all expenses have been accounted for.

Effect Size

A quantitative measure of the magnitude of a phenomenon, used in statistics to assess the strength of a relationship or impact of an intervention.