In Conjoint Analysis,the Importance of an Attribute,Ii,is Defined in Terms

question 76

True/False

In conjoint analysis,the importance of an attribute,Ii,is defined in terms of the range of the part-worths,αij,across the levels of that attribute Ii = {max(αij)- min(αij)},for each i.

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Definitions:

Selective Optimization

A strategy that involves focusing on and maximizing one's strengths while minimizing weaknesses through selection and optimization of resources.

Compensation

A psychological strategy or an organizational policy of providing benefits, often monetary, in exchange for work or to make up for a deficiency or injury.

Minimize

To reduce to the smallest possible amount or degree; to make something appear less important or significant.

Maximize

To increase something to its highest possible value or level.