If You Are Trying to Write About the Budget,timeframe,and Other

question 33

Multiple Choice

If you are trying to write about the budget,timeframe,and other organizational constraints pertaining to the marketing research project without eroding the client's confidence in the research or unduly minimizing the importance of those topics,you are working on the ________ section of the marketing research report.

• A) limits and caveats
• B) approach
• C) problem definition
• D) research design

---

Definitions:

Own Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, ceteris paribus.

Cell Phones

Portable electronic devices that enable users to make voice calls, send text messages, and access various forms of digital media and internet services.

Pay Phone Industry

The business sector involved in providing public telephones that operate with the insertion of coins or by credit card payments.

Unitary Elastic

In economics, it describes a situation where a change in the price of a good or service results in a proportional change in the quantity demanded or supplied.