According to the Example Given in Your Text,Thomas Greenbaum,president of a Market

question 8

Essay

According to the example given in your text,Thomas Greenbaum,president of a market research company focusing on qualitative research,notes a disturbing trend in recent years in the focus group service sector.Some moderators of focus groups misrepresent their work to clients because their reports are actually written by ghostwriters who did not participate in the focus group sessions.Why does Greenbaum think using ghost writers is such a large problem?

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Definitions:

Monocots

refer to a group of flowering plants whose seeds typically contain one embryonic leaf, or cotyledon.

Cotyledons

Embryonic leaves in seed-bearing plants, which are the first to appear from a germinating seed and play a key role in photosynthesis and nutrient storage.

Vascular Bundles

Structures in plants that contain xylem and phloem tissues, responsible for transporting water, nutrients, and sugars.

Flesh

The soft tissue of the body, especially muscle and fat, that covers the bones and is beneath the skin.