A Sample Size of 1000 Is Used to Test a Structural

question 40

Multiple Choice

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

• A) The sample size is probably too large.
• B) The sample size is probably too small.
• C) The relationship is trivial.
• D) The model fit is poor.
• E) None of the above

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Definitions:

Production Possibility Curve

A graphical representation that shows the maximum possible output combinations of two goods or services an economy can achieve with existing resources and technology.

Capital

In economics, capital refers to the financial assets or the resources that businesses use to produce goods and services, such as equipment, buildings, and machinery.

Japan

An island country located in East Asia, known for its rich culture, technological advancements, and strong economy.

Improvement

The process of making something better or more effective through changes, upgrades, or enhancements.