Which Statement Is True About the Full-Profile Approach to Constructing

question 26

Multiple Choice

Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?

• A) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.
• B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.
• C) It is possible to reduce the number of paired comparisons by using cyclical designs.
• D) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons.

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Definitions:

Conscientiousness

A personality trait characterized by organization, responsibility, and carefulness.

Long Life

Typically refers to an unusually extended lifespan in humans or other organisms, often attributed to genetic, lifestyle, or environmental factors.

Trait

A stable characteristic or quality of an individual that influences their behaviors and attitudes across different situations and over time.

Self-Monitoring

The degree to which individuals regulate and control their behavior in social settings, adjusting their actions according to social cues.