Chrysler's Personal Information Centers Collect Data from Car Owners on All

question 77

True/False

Chrysler's Personal Information Centers collect data from car owners on all aspects of buying a car.These PICs give the company the ability to engage in customized marketing.Chrysler is using internal secondary data in its database marketing efforts.

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Definitions:

Intended Behavior

Actions or responses that individuals plan or aim to carry out, often based on their motivations and goals.

Performance-Driven Cultures

Refers to organizational environments that prioritize high performance and excellence among employees to achieve business goals.

Michael Dell

The founder and CEO of Dell Technologies, known for pioneering direct sales of personal computers.

Performance Judgments

Assessments made regarding an employee's work performance, often influencing decisions on promotions, pay, and continuation of employment.