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To develop spatial maps by means of discriminant analysis,the independent variable is the brand rated and the dependent variables are the attribute ratings.
Unique
Being the only one of its kind; unlike anything else.
Discretionary Resources
Assets or funds over which an individual or organization has the freedom to decide their use without strict limitations.
Knowledge Management
The process of creating, sharing, using, and managing the knowledge and information of an organization.
Adaptation
The process by which individuals, species, or groups adjust to changes in their environment, enhancing their survival and functionality.
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