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To Develop Spatial Maps by Means of Discriminant Analysis,the Independent

question 54

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To develop spatial maps by means of discriminant analysis,the independent variable is the brand rated and the dependent variables are the attribute ratings.


Definitions:

Competitor-Oriented

Strategies or practices focused on understanding and reacting to the actions and market positioning of business competitors.

Pricing Strategy

The method adopted by a company to determine the appropriate price for its goods or services, based on factors like market competition, cost, and customer demand.

Cosmetics Store

A retail establishment that specializes in selling beauty products, skincare items, and makeup.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good consumers are willing and able to purchase at various prices.

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