In Conjoint Analysis,________ Indicate Which Attributes Are Important in Influencing

question 58

Multiple Choice

In conjoint analysis,________ indicate which attributes are important in influencing consumer choice.

• A) attribute levels
• B) orthogonal arrays
• C) relative importance weights
• D) part-worth functions

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Definitions:

Marketing Channel

Pathways or routes through which goods and services flow from the producer to the consumer.

Producer

A Producer is an individual or organization that creates goods or services, often selling them to consumers or intermediary buyers.

Marketing Channel

A system of intermediaries a product or service passes through before reaching the end consumer.

Retail Stores

Physical establishments where goods are sold directly to the consumer.