Which Statement Is True About the Full-Profile Approach to Constructing

question 26

Multiple Choice

Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?

• A) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.
• B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.
• C) It is possible to reduce the number of paired comparisons by using cyclical designs.
• D) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons.

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