The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between $$U ( X ) = \sum _ { i = 1 } ^ { m } \sum _ { j = 1 } ^ { k i } \alpha _ { i j } X _ { i j }$$

question 34

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:
$$U ( X ) = \sum _ { i = 1 } ^ { m } \sum _ { j = 1 } ^ { k i } \alpha _ { i j } X _ { i j }$$
What does Xij represent?

• A) number of levels of attribute i
• B) number of attributes
• C) 1 if the jth level of the ith attribute is present,or 0 otherwise
• D) the part-worth contribution or utility associated with jth level (j,j=1,2,...ki)of the ith attribute (i,i=1,2,...m)

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Definitions:

Current Liabilities

Current liabilities are financial obligations that a company expects to pay within one year, such as accounts payable, short-term loans, and taxes owed.

Cash Flow

Cash flow is the net amount of cash and cash equivalents being transferred into and out of a business, indicating the organization's liquidity position over a period.

Present Value

The present worth of future monetary amounts or series of cash flows when calculated using a designated interest rate.

Financed Equipment

Assets such as machinery or office equipment that are bought with borrowed funds or through a lease arrangement.