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In Cluster Analysis,the Set of Variables Selected Should Describe the Similarity

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In cluster analysis,the set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.


Definitions:

Graphic Rating Scales

A method used in performance appraisals where employees are scored on a continuum for various performance factors.

Key Traits

Fundamental characteristics or qualities of an individual that are considered essential to their nature or identity.

Initiative

The ability to assess and initiate actions independently.

Performance Appraisals

The formal assessment of an employee's job performance, typically conducted on a regular basis, to inform decisions regarding promotions, pay raises, and development.

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