Which Method of Improving Response Rate Involves Sending Potential Respondents

question 20

Multiple Choice

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail,telephone,personal,or Internet survey?

• A) motivating the respondents
• B) incentives
• C) follow-up
• D) prior notification

---

Definitions:

Variable Cost

Costs that change in proportion to the good or service that a business produces, such as raw materials and direct labor expenses.

Fixed Cost

Expenses that do not change with the level of production or sales over a certain period, such as rent or salaries.

Period Cost

Costs that are expensed in the period in which they are incurred, without direct link to production activity, such as selling, general, and administrative expenses.

Contribution Margin Ratio

A profitability ratio that measures the percentage of sales revenue that exceeds variable costs, indicating how much contributes to fixed costs and profit.