Probability Sampling Techniques Are Uncommon in International Marketing Research Because

question 52

Multiple Choice

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.

• A) lack of suitable sampling frames
• B) the inaccessibility of certain respondents,such as women in some cultures
• C) lack of trained researchers
• D) the dominance of personal interviewing

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Definitions:

Geert Hofstede

A Dutch social psychologist best known for his research on cross-cultural groups and organizations, especially for his theory of cultural dimensions.

Daimler Benz

A global automobile manufacturer known for producing high-quality, luxury vehicles; now part of Daimler AG.

Jack Welch

A prominent American business executive and author, known for his tenure as CEO of General Electric, where he achieved significant success and transformation.

Observable Attitudes

Attitudes that can be inferred or directly seen through an individual's actions, behaviors, or reactions.