Examlex
According to the "mere contact" strategy; based on the principle that greater contact among members of different groups increases cooperation between members; for contact to be effective and reduce prejudices,all of the following need to be in place EXCEPT:
Brand Loyalty
The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.
Brand Image
The unique set of associations target customers or stakeholders make with a brand.
Brand Recall
The ability of consumers to remember a brand spontaneously without being exposed to any prompts.
Manufacturer Brands
Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).
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