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According to the "Mere Contact" Strategy; Based on the Principle

question 5

Multiple Choice

According to the "mere contact" strategy; based on the principle that greater contact among members of different groups increases cooperation between members; for contact to be effective and reduce prejudices,all of the following need to be in place EXCEPT:


Definitions:

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).

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