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Benny Pecarve is planning to visit an airline company to review the collective assessment of the client's control environment, risk assessment process, information system, control activities and monitoring of controls. What does this mandate describe?
Retailers
Businesses that sell goods directly to consumers, acting as the final link in the supply chain.
Customer Awareness
The degree to which potential customers recognize or are familiar with a product, brand or company.
Promotional Activities
Marketing efforts designed to inform, persuade, or remind consumers about a company’s products or services.
Advertising
The occupation or act of generating advertising content for business products or services.
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