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Who are the three distinct types of participants in a market? Briefly describe the role of each group of participants.
Scenario Planning
A strategic planning method that organizations use to envision and prepare for multiple future conditions or outcomes.
Future States
Potential and envisioned scenarios or conditions that an organization or system aims to achieve in the long term.
Alternative Future
Various possible future scenarios that are developed to help in strategic planning and decision-making.
Contingency Planning
The process of preparing for unexpected events by identifying potential risks and devising strategies to mitigate them.
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