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Briefly Describe the Difference Between Systematic Processing and Heuristic Processing

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Essay

Briefly describe the difference between systematic processing and heuristic processing. Give examples of factors that increase engagement in the two different types of processing.


Definitions:

Allport

Gordon Allport, a pioneering psychologist known for his theory on personality traits and the concept of the "proprium" as the core of an individual's sense of self.

Odbert

Likely refers to an individual associated with psychological research or theory, but without more context, it's difficult to provide a specific definition.

California Q-Set

The California Q-Set is a psychological assessment tool used to evaluate personality traits, allowing individuals to be described through the sorting of descriptive items into a forced distribution.

NEO-PI Neuroticism Scale

The NEO-PI Neuroticism Scale is a psychological assessment tool used to measure the neuroticism trait as part of the Five Factor Model of personality.

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