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Which of the following is most likely to lead to confirmatory hypothesis-testing?
Market Rivals
Companies or entities within the same industry or market that compete against one another for customers, sales, and market share.
New Technologies
Recent advancements or innovations in technology that can potentially alter how businesses operate or how consumers interact with products.
Existing Markets
The current and operational markets where products or services are already being distributed or consumed.
High Barriers to Entry
Conditions that make it difficult for new competitors to enter a market, including high costs, strict regulations, or established brands.
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