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If there is an appreciation of the real exchange rate:
Perceived Risk
The level of risk that a consumer associates with purchasing a particular product or service, which can influence their buying decision.
Conversion Rate
Percentage of consumers who buy a product after viewing it.
Compensatory Decision Rule
A decision-making process in which negative attributes can be compensated by positive ones, allowing for a balanced evaluation of multiple options.
Evoked Set
A group of relevant brands or products that a consumer recalls when making a purchase decision.
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