Define Loyalty in a Service Context

question 3

Essay

Define loyalty in a service context.

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Definitions:

Recency Effect

The phenomenon where more recently presented information is better remembered and has a stronger influence on judgment than older information.

Transference

In psychotherapy, the phenomenon where patients project feelings or attitudes from past relationships onto the therapist.

Halo Effect

A cognitive bias where the perception of one positive trait leads to the assumption of other positive traits in an individual.

Upward Counterfactual

Thinking about how a situation could have turned out better, often leading to feelings of regret.