Franchisors Usually Seek to Exercise Control Over All Aspects of the Service

question 26

Multiple Choice

Franchisors usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

• A)service standards
• B)procedures
• C)scripts
• D)physical presentations
• E)all of the above

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Definitions:

Quality Problems

Issues arising from products or services not meeting the established standards of excellence, leading to dissatisfaction or functional failures.

Decentralized

Pertains to the distribution of functions, powers, people, or things away from a central location or authority, often to increase efficiency or responsiveness.

Moderate

An approach or level characterized by avoidance of extremes, typically aiming for a balanced or middle-ground position.

Narrow

Limited in breadth, scope, or extent; often referring to a specific or specialized focus in various contexts.