Segmentation Variables at Contiki Holidays Include All of the Following

question 3

Multiple Choice

Segmentation variables at Contiki Holidays include all of the following EXCEPT ____________.

• A)geographic
• B)income
• C)lifestyle
• D)household size
• E)age

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Definitions:

Perception

The process of organizing, interpreting, and consciously experiencing the information from the senses.

Psychology Science

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Selective Attention

This is the process by which a person focuses on one or a few select stimuli while ignoring other stimuli.

Intentions

Mental states that represent a commitment to carrying out an action or actions in the future, reflecting planning and purpose.