The Three Additional Ps of Services Marketing That Extend the Original

question 23

Multiple Choice

The three additional Ps of services marketing that extend the original four Ps of marketing are _____________, _____________, and _____________.

• A)product; price; place; promotion
• B)prospects; process; people; promotion
• C)physical environment; process; people
• D)prosperity; process; people; promotion
• E)physical environment; prosperity; planning; process

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Definitions:

Software Production Costs

Expenses associated with the development, design, and production of software products, which may be capitalized or expensed depending on their nature and the accounting policies adopted.

GAAP

Commonly adhered to accounting norms and standards for financial reporting, known as Generally Accepted Accounting Principles.

Research and Development

Activities undertaken by companies to innovate and introduce new products or services; this includes basic research, applied research, and development of new technologies.

GAAP

GAAP stands for Generally Accepted Accounting Principles, which are a collection of commonly-followed accounting rules and standards for financial reporting.