Given the Added Risks Associated with Doing Business Abroad,companies Should

question 18

Multiple Choice

Given the added risks associated with doing business abroad,companies should

• A)limit their foreign sales to less than 40% of total sales
• B)limit their foreign assets to less than 30% of total assets
• C)avoid foreign markets altogether unless they can earn a return in excess of the return they earn in their domestic market
• D)not limit their foreign sales at all

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Definitions:

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market; traditionally comprises the 4 Ps: Product, Price, Place, and Promotion.

SWOT Analysis

A strategic planning method used to identify Strengths, Weaknesses, Opportunities, and Threats.

American Cars

Vehicles manufactured by companies based in the United States, known for their specific styles, characteristics, and historically, for emphasizing larger sizes and engine capacities.

Chinese Consumers

Refers to the consumer market in China, highlighting the behaviors, preferences, and trends of shoppers within this specific geographic region.