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Mercer Corporation Is Considering Replacing a Technologically Obsolete Machine with a New

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Mercer Corporation is considering replacing a technologically obsolete machine with a new state-of-the-art numerically controlled machine. The new machine would cost $250,000 and would have a ten-year useful life. Unfortunately, the new machine would have no salvage value. The new machine would cost $12,000 per year to operate and maintain, but would save $55,000 per year in labor and other costs. The old machine can be sold now for scrap for $10,000. The simple rate of return on the new machine is closest to:


Definitions:

Sales Budgeting Approach

A method for planning and controlling sales activities by estimating probable expenses and revenues over a specific period.

Competitive Parity

A strategy where a company sets its marketing budget or price levels to match those of its competitors.

Objective and Task

A method in advertising budgeting where the objective defines what the business seeks to achieve, and the task involves identifying the cost of activities necessary to accomplish this objective.

Relative Scale

A measurement scale used to compare different items or phenomena in relation to one another, determining their magnitude or significance by comparison.

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