Data Concerning Phung Corporation's Single Product Appear Below: Fixed

question 45

Essay

Data concerning Phung Corporation's single product appear below: Fixed expenses are $991,000 per month. The company is currently selling 8,000 units per month.
Required:
The marketing manager believes that a $23,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Show your work!

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Definitions:

Ratification

The act of formally confirming or approving an agreement or act, making it officially valid.

Void

Refers to a legal declaration that an agreement or transaction is null and has no legal effect.

Mentally Impaired

Describes a condition where an individual's cognitive, emotional, or social abilities are significantly reduced compared to normative levels, potentially impacting their decision-making capacity.

Ratified

An action making an agreement officially valid after all parties involved have given their formal approval.