Data Concerning Marchman Corporation's Single Product Appear Below: the Company

question 50

Multiple Choice

Data concerning Marchman Corporation's single product appear below: The company is currently selling 4,000 units per month. Fixed expenses are $166,000 per month. Consider each of the following questions independently. This question is to be considered independently of all other questions relating to Marchman Corporation. Refer to the original data when answering this question.
The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has proposed a commission of $8 per unit. In exchange, the sales staff would accept a decrease in their salaries of $27,000 per month. (This is the company's savings for the entire sales staff.) The marketing manager predicts that introducing this sales incentive would increase monthly sales by 100 units. What should be the overall effect on the company's monthly net operating income of this change?

• A)decrease of $1,000
• B)decrease of $55,000
• C)increase of $26,200
• D)increase of $191,000

Recognize the importance of customer engagement and relationship building in the sales process.

Identify various sales techniques, including SPIN selling and social selling, and their applications.

Explain the concept and application of sales technology, including AI, in enhancing sales productivity and effectiveness.

Describe the ethical considerations in sales and strategies to promote ethical behavior.