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Paul's Auto Repair Uses Time and Material Pricing The Time Charge Per Hour Is:
A) $19

question 58

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Paul's Auto Repair uses time and material pricing. The body shop, which anticipates 10,000 direct labor hours of activity, has the following data:  Annual overhead costs:  Material handling and storage $15,000 Other overhead costs 75,000 Annual cost of materials used 187,500 Labor rate per hour, including fringe benefits 18 Hourly charge to achieve profit margin 11\begin{array}{lr}\text { Annual overhead costs: }\\\text { Material handling and storage } & \$ 15,000 \\\text { Other overhead costs } & 75,000\\\text { Annual cost of materials used } & 187,500 \\\text { Labor rate per hour, including fringe benefits } & 18 \\\text { Hourly charge to achieve profit margin } & 11\end{array} The time charge per hour is:


Definitions:

Customer Education

The practice of teaching customers how to get the most value out of a product or service, enhancing their experience and satisfaction.

Brand Preference

The degree to which consumers favor a specific brand over others based on perceptions of quality, experience, and loyalty.

Corporate Branding

The practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

Brand Name

The distinctive title by which a product or service is known, recognized, and remembered by consumers.

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