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A patient has been taking levothyroxine (Synthroid) for more than a decade for primary hypothyroidism.She tells the nurse that her cousin can get her the same medication in a generic form from a pharmaceutical supply company.What would be best for the nurse to say to the patient?
Brand Meaning
The underlying value, message, and associations that consumers attribute to a brand, beyond its physical products or services.
Brand Equity
The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
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