Clearly Define Segmentation and Targeting

question 12

Essay

Clearly define segmentation and targeting. What are the differences in how these two marketing tools are used and how are they interrelated?

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Definitions:

Cultural Views

The attitudes, beliefs, and perceptions that are held by a group of people concerning various aspects of life and society.

Gender Differences

Variations in behaviors, preferences, physiological traits, and social roles associated primarily with one's sex.

Psychological Control

A form of manipulation that aims to influence another's thoughts and behaviors, often undermining their independence and self-esteem.

Antisocial Behavior

Actions that harm or lack consideration for the well-being of others, often violating societal norms.