Examlex
Which of the following is a tool that companies can use to send data to customers?
Company Car
A vehicle provided by an employer for the business and sometimes personal use of its employees.
Information Search
The process consumers engage in to gather information about products or services to make an informed purchase decision.
Alternative Evaluation
The process by which consumers compare different products or brands against each other to make an informed purchasing decision.
B2B Process
A set of procedures or steps undertaken in commercial transactions between businesses, as opposed to transactions involving individual consumers.
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