A Major Difficult Now Facing Marketers Is ________

question 25

Multiple Choice

A major difficult now facing marketers is ________.

• A) that consumers now largely prefer online purchases
• B) dealing with more empowered consumers, who are often irate
• C) how define marketing in the face of integration efforts.
• D) how to retain control over brand images in light of the social media

---

Definitions:

Rival

A competitor or adversary who is in competition for the same objective or for superiority in the same field.

Excludable

Describes a good or service for which it is possible to prevent non-paying customers from accessing it.

Marginal Social Benefit

The extra advantage that the entire society gains from using an additional unit of a product or service.

Public Good

A product that is non-excludable and non-rivalrous in consumption, meaning it is available to all members of society without depletion.