A Local Government Currently Has a Tax Base of $10

question 13

Multiple Choice

A local government currently has a tax base of $10 million and a tax rate of 10 percent. If the tax rate is increased to 12 percent, the tax base becomes $8.5 million. If the goal is to maximize tax revenues the tax rate should be

• A) raised above 12 percent.
• B) kept at 10 percent.
• C) raised to 12 percent.
• D) abolished.

Understand the purpose and content of a marketing plan and strategy.

Grasp the concept and use of Gantt charts in marketing project management.

Learn about the implementation phase in the strategic marketing process and its activities.

Understand how marketing departments are typically structured in firms.

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Definitions:

Response Characteristic

A specific reaction or behavior exhibited by an individual in response to a stimulus or situation.

Primacy Effect

The tendency to remember information at the beginning of a list better than the information that follows.

Halo Effect

A cognitive bias in which the perception of one positive characteristic of a person influences the overall perception of them as favorable.

Phi Phenomenon

An optical illusion of perceived motion created by the rapid succession of images or objects.