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In general, horizontal mergers will
Persuasive Claim
A statement designed to convince or influence the audience to adopt a particular belief or take a specific action.
Persuasive Request
involves crafting a message with the intent to convince the reader to comply with a specific request, often through rational argumentation and emotional appeal.
Merit
The quality of being particularly good or worthy, especially so as to deserve praise or reward.
Persuasive
Having the ability to convince or influence someone to believe or do something through reasoning or the use of emotive language.
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