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Identify at least three social movements mentioned in the chapter. Using one or more theories of social movements, provide an explanation for the emergence of each. Can you identify stages in each social movement? If so, what are they?
New Consumption Patterns
Emerging trends in the way consumers purchase and use goods and services, often driven by changes in technology, culture, or economic factors.
Market Attractiveness
The degree to which a market is appealing to a company, considering factors like size, profitability, and competition.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
Market Attractiveness
An evaluation metric used to assess the potential for profit and success in a particular market or segment, considering factors like size, growth, and competition.
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