A Contingency Table Summarizes Data That Has Been Classified on Two

question 65

True/False

A contingency table summarizes data that has been classified on two dimensions or scales.

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Definitions:

Potential Buyers

Individuals or entities that are considered likely to purchase a product or service based on certain characteristics or behaviors.

Elicits Response

An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Four Ps

Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.