_______ Is the Application of Disciplined Tactics That Predict Customer

question 18

Multiple Choice

_______ is the application of disciplined tactics that predict customer behavior at the micromarket level and that optimize product availability and price to maximize revenue growth.It is applicable to market offerings that include perishable products and opportunities,and markets featuring seasonal or periodic demand.

• A)Revenue management
• B)IMC planning
• C)Situation analysis
• D)Value cycle

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Definitions:

Creativity

The ability to produce original and valuable ideas or solutions.

Writing Skills

The ability to express ideas and thoughts clearly and effectively in written form.

Intuition

Intuition involves understanding or knowing something immediately without the need for conscious reasoning, often referred to as a "gut feeling".

Algorithms

Step-by-step procedures or sets of rules followed in calculations or problem-solving operations, particularly by computers.