Examlex
_______ refers to selecting particular market segments and customer firms that the supplier firm will focus its resources on serving.That is not to say that the firm will not sell to other market segments or customer firms,but instead,targeting specifies which segments and customer firms are of particular interest.
Irrational Appraisal
An evaluation or judgment of a situation or event that significantly distorts reality, often leading to inappropriate emotional or behavioral responses.
Albert Ellis
An American psychologist who developed Rational Emotive Behavior Therapy (REBT), a form of psychotherapy that emphasizes changing irrational beliefs.
Graduate School
An advanced program of study focused on a particular academic discipline or profession, typically following the completion of a bachelor's degree.
Rational Emotive Therapy
A form of cognitive-behavioral therapy focusing on changing irrational beliefs to alter emotional and behavioral responses.
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