When Comparing One Product Offering to the Next-Best-Alternative,value Elements Where

question 21

Multiple Choice

When comparing one product offering to the next-best-alternative,value elements where there are no apparent differences between the two offerings are termed _______.

• A)points of parity
• B)points of difference
• C)value word equations
• D)points of contention

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Definitions:

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow, suggesting people are motivated to fulfill basic needs before moving on to higher needs culminating in self-actualization.

Rogers's Needs

Refers to Carl Rogers's theory on human needs, emphasizing the importance of an individual's need for unconditional positive regard and an environment that fosters self-growth.

Fromm's Needs

A concept developed by Erich Fromm, emphasizing societal and individual needs that drive personality development, such as relatedness, transcendence, rootedness, sense of identity, and frame of orientation.

Maslow's Needs

Refers to Maslow's hierarchy of needs, a motivational theory in psychology comprising a five-tier model of human needs, from basic (physiological) to advanced (self-actualization).