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Experimental evidence indicates that
Competitive Activity
Actions taken by companies to gain an advantage or achieve superior performance relative to their competitors.
Interdependency
A mutual reliance between two or more entities where each depends on the others for success, resources, or support.
Strategic Planning
The process of defining an organization's strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Marketing Structure
The framework within which marketing activities and functions are organized, including the distribution channels, market segmentation, and strategies used to reach target customers.
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