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Table 7.4
The production department is implementing a job design program. Alfonso has been given the responsibility. Leading a team of managers and hourly employees, Alfonso is to come up with the best way to implement the program. As techniques are discussed, it appears that the workers are reluctant to accept management's push to give each employee more tasks to perform while not increasing responsibility or the needed task skills. The hourly workers want more control over their jobs and greater responsibilities. Alfonso explains they still need to determine what elements need to be enriched for the program to work. He further explains that employees have reported through an organizational survey that their first desire is to experience meaningfulness in their jobs, and they don't really want increased responsibility and accountability, feeling it will add too much stress to their jobs.
-Refer to Table 7.4. Based on the employee survey, not the opinion of the employees on the committee, which job dimensions should the group not enrich?
Lifestyle Marketing
A strategy that markets products or services to align with the interests, values, and habits of a specific group of people, focusing on integrating the product into the consumer's lifestyle.
Geographic Targeting
A marketing strategy that focuses on appealing to consumers in a specific geographical area.
Differentiated Targeting
A marketing strategy where a company targets several market segments with specific offers, recognizing the unique demands of each segment.
Small Market Segment
A narrowly defined group of customers within a larger market, often characterized by unique preferences or needs.
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