We Use Stereotypes

question 49

Multiple Choice

We use stereotypes:

• A) because we need mental shortcuts.
• B) to help us understand the differences among people.
• C) to reinforce our perceptual biases.
• D) as a way of accurately classifying people in order to interact more effectively.

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Definitions:

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's cost.

Absorption Costs

Absorption Costs involve all the costs associated with manufacturing a product, including direct labor, materials, and overhead, allocated to the product.

Mark-Up Percentage

Mark-up percentage is the ratio of profit added to the cost price to determine the selling price.

Cost-Plus Pricing

A pricing method where the seller establishes the sale price by adding a defined markup to the cost per unit of the product.