Strategic Planners Must Answer the Question of "How Can We

question 10

Multiple Choice

Strategic planners must answer the question of "How can we make our products superior to our competitors?" when they are ________.

• A) implementing strategy
• B) assessing the external environment
• C) assessing competitive advantage
• D) communicating the strategy to stockholders

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Definitions:

Customer Retention

The activities and actions companies and organizations take to reduce the number of customer defections.

Highly Profitable

Describes a business, product, or service that generates significantly higher income than the average, often resulting from high-demand, effective cost management, or unique value propositions.

Retain Loyal Customers

Strategies and practices aimed at keeping customers who repeatedly buy from or support a business.