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Table 15.3
You are studying a medium-sized service company. You find that Joe, a customer service representative, has been doing his job for five years. He takes about 200 customer calls a day and helps customers with their product questions. Bridgette, the CEO, has been with the company about three years and is in the process of making its structure more organic and flexible. Between Bridgette and Joe is Fred, who conveys management's decisions and policies to Joe and helps Bridgette stay in touch with the several hundred 'Joes' who work in customer service. Sally is the corporate attorney and works with Bridgette on corporate legal matters.
-Refer to Table 15.3. Sally represents the ________ in Mintzberg's model.
Indirect Lobbying
A form of lobbying where organizations or individuals seek to influence government policy or decisions through indirect means, such as public relations campaigns or mobilizing public opinion, rather than direct contact with policymakers.
Advocacy Advertising
A type of advertising that attempts to influence public opinion and promote social, environmental, or political causes.
Political Risk Assessment
The process of analyzing and understanding the potential risks to business operations and investment caused by political decisions, events, or conditions in a given country.
Issues Management
The proactive process of identifying, assessing, and responding to potential issues that could negatively affect an organization.
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