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Table 10.2 Decision Makers Have a Number of Options Available to Them

question 12

Multiple Choice

Table 10.2
Decision makers have a number of options available to them as to how to categorize and make decisions. Ray selected his job because he thought it simply felt like the right place to work. The organization and job seemed to fit his values and career goals. When the secretary that reports to Ray in his new job decides that she needs office supplies, she calls up central purchasing and places an order. But in order to get the new computer software she wants for her job, she has to get Ray to sign off on the purchase. After six months on the job Ray concludes that he needs an assistant. He writes up the job description, receives permission to recruit for the position. He receives about 150 resumes in the mail. He sets up interviews with the top 10 candidates. As he is interviewing candidate number four, he decides he meets all the criteria and offers him the job, which he accepts.
-Refer to Table 10.2. Ray's decision-making process about his job seems to fit which of the following descriptions the best?

Definitions:

Product Invention

The process of creating new products or significantly improving existing ones to meet consumer needs or market niches.

Communication Adaptation Strategy

A method used by companies to adjust their marketing messages and communication tactics to accommodate cultural or regional differences within target markets.

Dual Adaptation Strategy

A marketing approach where both the product and the marketing messages are adapted to suit the needs and preferences of different market segments or regions.

Product Extension Strategy

A marketing strategy in which a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.