The Term Big Data Was Derived from the Use of Survey

question 2

True/False

The term big data was derived from the use of survey data.

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Definitions:

Service Script

A predetermined, structured guideline for service encounters, outlining how service providers should interact with customers.

Knowledge Technique

A method or strategy employed to enhance the acquisition and understanding of information.

Recall Test

A measurement tool used in marketing research to assess how well a consumer can remember and recount specific information or advertisements after a certain period.

Recognition

The action or process of acknowledging or identifying something or someone as being valid or important.