The Future Poses Many Challenges for Marketing Managers Because

question 62

Multiple Choice

The future poses many challenges for marketing managers because:

• A) new technologies are making it easier to abuse consumers' rights to privacy.
• B) the marketing concept has become obsolete.
• C) it is marketing managers who have full responsibility to preserve our macro-marketing system.
• D) social responsibility applies only to firms--not to consumers.
• E) ultimately it is marketing managers who must determine which products are in the best interests of consumers.

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Definitions:

Continuity Of Care

The consistent and seamless provision of care for a patient over time and across different healthcare settings.

Risk Of Litigation

The potential for legal action to be taken against an individual or organization, often due to negligence or failure to meet accepted standards.

Objective Charting

A method of documentation in healthcare that focuses on observable and measurable facts to describe patient status and progress.

Diaphoretic

Pertaining to or experiencing profuse sweating as a symptom of disease or a side effect of medication.