Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing

question 197

Multiple Choice

Regarding the roles of marketers and consumers in improving the macro-marketing system:

• A) Marketing managers should not be expected to improve and extend the range of goods and services they make available.
• B) Decisions marketing managers make always increase the choices available to consumers.
• C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
• D) All of the above.
• E) None of the above.

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Definitions:

Corporate Political Speech

refers to the expression by corporations about political matters or candidates, often protected under the First Amendment in the United States.

Obscenity

Material that depicts sexual conduct in a way that is considered offensive by community standards, lacking serious artistic, political, or scientific value.

State Action Doctrine

A principle in U.S. constitutional law that requires government action in order for constitutional provisions to apply to a particular case, particularly those involving equal protection and due process.

Constitutional Guarantees

Provisions within a constitution that protect certain rights and liberties of the individuals or entities against infringements.