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Technology is making it harder to abuse consumers' rights to privacy.
Symbolic
Serving as a representation or symbol of ideas, values, or concepts without having a direct practical application.
Experiential Attribute
A characteristic of a product or service that is perceived through the senses during use, contributing to the overall customer experience.
Customer Delight
The result of exceeding customer expectations to a significant degree, creating a highly positive emotional response.
Relationship Capital
The value derived from an organization's relationships with its customers, partners, and other stakeholders, often seen as a component of social or intellectual capital.
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